Leadership Solutions Blog
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Are you in the midst of organizational change? Of course, most of us are. It seems that organizations are constantly working to create consumer interest and meet customer demands. Effective management of organizational change requires good leadership communications and ongoing employee awareness strategies. If you are preparing to launch or improve your employee awareness campaign, here are some suggestions to beef up your communications. Some time-tested, perhaps some new, they are offered as a reminder of the importance of employee engagement and the need for multiple channels of leadership communication to maintain morale during change initiatives.
Create your communication campaign with focuses on enhancing employee awareness, building employee motivation through knowledge, emphasizing new terminology, and supporting novel processes. Your campaign should identify how the initiative will solve a problem, affect functions, and help the organization and many (but not all) of its stakeholders meet long-term goals and self-sustain. In preparation for your communication campaign, develop engaging and informative messages and deliver them through a variety of communication genres. Don’t try to “sugar-coat” the negative impacts of a proposed change. You’ll seem disingenuous. Do you have an additional recommendation that you found effective in launching a change initiative? Why not share it in the comments below? What worked for you? Portions of this article are excerpts from my book “Lead or Someone Else Will: A Coach’s Guide to Leadership”. It can be found on Amazon.com. Would you like more information about communication strategies? How about a brief, confidential, no-judgement discussion of your current situation? Contact my offices at (336) 999-4533 or email me at DonnaColes.Coach@gmail.com and we’ll schedule a time to discuss your leadership dilemma and identify some options that will help. Or, Click the following link to schedule your discussion with me. https://app.acuityscheduling.com/schedule.php?owner=18102228 Until then…
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